A Real Estate sales pitch that failed? Hardly!
Trailing below is an email that we had sent to a prospective apartment buyer for an apartment in Guwahati. We are reproducing the letter verbatim;
Dear Mr. Baro,
Greetings from Paramount Grande! We were delighted to see you at the site today.
Why You are Important to us?
You must understand why we are making you this best ever offer. Because Mr. Baro, we need people like you to complete the educated, cosmopolitan community that we want to build for you, us and our children. Your profile is important for us. We can gain from your testimonials as a happy and proud resident of Paramount Grande. That is our greatest pleasure. Thus, this special offer for you.
Which Flat are we offering you?
We are offering you Flat Type D, on the 4th Floor of Block 1. Area- 1108 Sq ft
It is the last flat we have in type D. This flat also overlooks the massive deck level garden and the swimming pool and club.
Simply the best 2BHK apartment in our project! A floor plan for quick reference is attached.
Important: Please note that Geysers, Air Conditioner and Modular Kitchen Installation is included in this pricing.
Pricing?
Current rate- Rs. 3800 per Sq ft
Our Best rate only for you – Rs. 3550 per Sq ft
Apartment Price – 1108 Sq ft @ Rs. 3550 = 39,33,400 only.
Car Parking = 2,00,000 only.
Club Membership = 3,00,000 only.
Total Unit Pricing of Block 1- 4D = Rs. 44,33,400 only.
Who are your immediate neighbours?
We would love to take this ahead with you and have you as a resident with us.
You also have Mr. Raj Kalita, Ms. Rohini Baruah, Mr. Morom Deka and Mr. Virh Agarwal as your neighbours in the same type of flat in your block!
Please feel free to call me on 098300xxxxx and we would be happy to complete this transaction.
Best regards,
***
Did we finally have a sale? No. We could not convert Mr. Baro into our customer but he called back saying he had booked an apartment at another project in the city for a lot less. He also told us that he really loved the way we worked and communicated and that he would always remember and recommend us.
Time will tell. Till then, why not put some heart into your everyday Real Estate sales related communication? It could get you a few extra sales. And these days, few sounds like many!
Cheers!
Dear Mr. Baro,
Greetings from Paramount Grande! We were delighted to see you at the site today.
Why You are Important to us?
You must understand why we are making you this best ever offer. Because Mr. Baro, we need people like you to complete the educated, cosmopolitan community that we want to build for you, us and our children. Your profile is important for us. We can gain from your testimonials as a happy and proud resident of Paramount Grande. That is our greatest pleasure. Thus, this special offer for you.
Which Flat are we offering you?
We are offering you Flat Type D, on the 4th Floor of Block 1. Area- 1108 Sq ft
It is the last flat we have in type D. This flat also overlooks the massive deck level garden and the swimming pool and club.
Simply the best 2BHK apartment in our project! A floor plan for quick reference is attached.
 |
| The attachment showing the apartment floor plan for Mr. Baro. |
Pricing?
Current rate- Rs. 3800 per Sq ft
Our Best rate only for you – Rs. 3550 per Sq ft
Apartment Price – 1108 Sq ft @ Rs. 3550 = 39,33,400 only.
Car Parking = 2,00,000 only.
Club Membership = 3,00,000 only.
Total Unit Pricing of Block 1- 4D = Rs. 44,33,400 only.
Who are your immediate neighbours?
We would love to take this ahead with you and have you as a resident with us.
You also have Mr. Raj Kalita, Ms. Rohini Baruah, Mr. Morom Deka and Mr. Virh Agarwal as your neighbours in the same type of flat in your block!
Please feel free to call me on 098300xxxxx and we would be happy to complete this transaction.
Best regards,
***
Did we finally have a sale? No. We could not convert Mr. Baro into our customer but he called back saying he had booked an apartment at another project in the city for a lot less. He also told us that he really loved the way we worked and communicated and that he would always remember and recommend us.
Time will tell. Till then, why not put some heart into your everyday Real Estate sales related communication? It could get you a few extra sales. And these days, few sounds like many!
Cheers!
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