What if Iron Man was sponsored by McDonald's and more....

Iron Man brought to you by McDonald's? 

All those site visits over the weekend, the year end financial pressures and no solutions in sight means that some of us are turning to our good old superheroes. We at Pillars could do with some superhero help to get a few things right you know. :-D

Now while we were snooping around for some cool superhero stuff on the internet, we found this gem!

Artist Roberto Vergati Santos has had quite the startling idea — what if brands got their hands on the superheroes of the world? What if, instead of representing the Justice League and the Avengers, these masked vigilantes represented companies like McDonald’s and Nike?

It’s a scarier thought than the actual comic book bad guys they battle with on a regular basis.

Not to say there isn’t blatant product placement in most of our beloved superhero blockbusters, but there’s something about branding these iconic get-ups with corporate logos that makes capitalism seem like the real villain. Maybe it’s because we’re convinced Flash and Captain America would never agree to marketing ploys, and that Bruce Wayne and Tony Stark are too rich to require sponsors.

Way to go Roberto, we say, as we roll out this nice Monday entertainment for you. To be honest, no Monday morning could be as bad as seeing The Dark Knight wearing a Nike logo. That ought to make you feel better already.

And hey brand folks out there, please don't get any ideas. We called up Bruce Wayne acting as the Nike folks and his office told us that he was not available for us for the next decade or so, unless we needed a donation. We were one happy lot!

Check out all the Superhero brand associations at this Behance Page. It is awesome. And remember we told you about this, okay?

(Okay, can we get some work done now Abhijit? - Kaushik)