The great Indian real estate and retail show - 2013. Here is a sneak peek!

The IREFD Backstage Pass  

Hello people. Greetings of the day. The great Indian real estate and retail show, 2013 is here. In fact, we have been watching the show for the last 7 months, minus a few days. Whether you drive a Beemer in Delhi NCR, an Alto on the coconut tree shaded roads of Kerala or you drive a Tata Nano in Patna, chances are that you are smack in the middle of the Great Indian Real Estate and Retail Show - 2013! Why? Well, this show is funded by your money.

The IREFD Backstage Pass to this mega event entitles you to some of the most mind boggling things that happen at every show, but only behind the scenes. Now that you have bought grabbed (Bought? No one is going to pay for this s*** guys. Not today, not in a hundred years, so bear up with my edit - Rahul) your backstage pass, let us give you a sneak peek of the top 3 questions on your mind and how they will be answered at the show.

Sneak Peek #1 - Why are retailers not signing up that store in my world class mall at INR 400 per Sq ft?

For starters, it is simply because most retailers have done their high school at least. And we think that for anyone beyond class 6, an INR 400 plus rental for a retail outlet sounds like a joke. With the flattened salary hikes across industries, inflation gone rogue and banks actually reading project finance proposals for the first time in ten years before saying yes, that kind of money simply isn't around. Do you know you can get a McDonald's bread and potato concoction (it's not a burger, no arguments please) for Rs. 20! Cool. But do you know that they are struggling to increase revenues and post some 'as expected' growth even with that kind of pricing?

One more thing. Malls are market places. Where buyers meet sellers and transactions between them happen. Your daughter in standard 8 will tell you that if the seller at your exchange (mall) makes a lot of money, you, as the owner of the place will make money too. Also, 'world class' malls are built only in India. For all other countries have their own standards and local preferences.

Please come to the show. You may get some real facts which that colorful report you bought may have missed out.

Sneak Peek #2 - Why are all the houses so expensive? Will I ever be able to own a home?

That question makes us head to the chemist to buy more antacid each time we hear it. But since you a have a backstage pass, we are bound to answer that. You can own a home right now. Figure out a comfortable budget, discuss it with your home finance guys, your spouse, your mom in law and go buy it. Where is the problem? Wait, so you want a 4 BHK house next door to the President, with facilities that will make the President want to exchange his humble quarters with yours. Friend. You will never own a house. Do you remember where you grew up? Do you have fond memories of your childhood. If you do, you will realize that people and families make a home. Not square feet and amenities.

We have a better idea for you. Why don't you buy that Porsche Cayman S instead. It is cheaper than the 4 BHK house you are drooling over and is certainly more fun, any way you look at it. It also comes painted in bright Yellow which will ensure that your mom in law will never set foot in it.

Please don't come to the show just for the free brochures. Wait till the Auto Expo at Pragati Maidan.

Sneak Peek #3 - Why are shoppers not buying anything at our stores?

To answer that question, let us take a look at the monthly shopping list of a middle class dude, edited by the spouse, mom and economy!

Things to be bought in August 2013

1. All basic groceries. Wine. Cheese.
2. School Fees for the kid
3. Dance class fees for the kid
4. Swimming class fees for the kid
5. Roller skating class fees for the kid with one time admission fee
6. Pair of roller skates Dear, let her wait. We will do this later
7. New alloy wheels for the car and meaty Yokohamas Are you crazy baby?
8. 4 visits to the pub No honey. Only 1 of those and 3 times to my mom's place!
9. New LED TV. Dear, lets discuss this before Dewali
10. New wardrobe
11. New Watch
12. New Italian Shoes  Dear, Bata is just fine for now!
13. That LBD on the shop window
14. New handbag
15. Cool Water Perfume I think a 100 Rupee Wild Stone can works better! At least It Happens.

Are you , by chance a retailer who deals in things listed below point 4 in that list? We don't envy you mate.

You should come to the show. Simply to see for yourself that so many people really live in India and don't go to your store.

See you at the show then folks. For queries, discussions and feedback, email Pillars Support and they can guide you further on various retail and real estate queries that you may have.

Cheers!

Only for IREFD Backstage pass holders- Have a Q&A session with the owner of Miscalculated Fishing Company who wrote an award winning business plan, got funded to deploy 230 fishing trawlers and did not find a single fish. Find out how China's economic policy and the European crisis brought his business to a standstill! (It is another thing that he chose the dead sea to fish!)