How the Elegant Steel Ad Campaign Could be Happier than what it is?

There are few some things in life you're sure about?

We think that the Elegant Steel campaign is brilliant. The creative on the outdoor hoardings is neat, the images are stunning and it does draw a lot of attention. However, we also feel that it carries some negativity, which is best left out of advertisement and branding. Here is how;

The campaign uses some iconic images like the Taj, an astronaut and some other things that one can relate with the word 'SURE'. And spinning from those images, the campaign catch line says, "There are few things in life you're sure about", implying that you can also be sure about the steel that comes from the Elegant brand. Cool.

But few is a negative word here. How about replacing 'few' with 'some'? To read "There are some things in life you're sure about". That little change makes it much more cheerful and positive, no?

Anyone listening?